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Branding Services & Brand Strategy in Canada

Spark Your Brand’s Potential.

Tap into the power of KBC: where creativity fuels success.

We are the digital maestros of captivating storytelling and cutting-edge web design.

KBC amplifies your brand's worth, crafting captivating experiences that leave a lasting impression, all with a touch of KBC's creative mastery.

Enhance Your Positioning with Powerful Brand Strategy Services

There is nothing more vital than how your brand is perceived. It determines whether customers choose you and whether top-notch talents join your ranks.

Through our brand strategy services, we redefine how your brand is perceived and construct a framework for your business's growth.

Our Approach

Our approach is centered around comprehensive brand research and leverages cutting-edge techniques from the behavioral sciences.

Through collaborative workshops with your key stakeholders, we gain a deep understanding of your business's unique objectives.

This enables us to craft a brand framework that emphasizes relevance and sets you apart from the competition.


The outcome? A strategic platform that not only strengthens your brand but also paves the way for your business's future success.

Trust us to reshape perceptions and ignite business growth through our exceptional brand strategy services.

Brand Architecture

Your brand is the embodiment of your company's essence, representing the core values, beliefs, and promises that resonate with your customers. It encompasses the collective perception, associations, and anticipations that arise when they engage with your brand!

Defining Brand Architecture:

The relationship between your brand and your audience is intricately tied to your brand architecture.

Without a clear brand architecture, your audience may struggle to understand and connect with your brand.

We help define and bridge the gap between your current and desired brand structure, ensuring a cohesive and engaging brand experience.

What brand

Brand architecture: The artful blueprint that fuels clarity & consistency toward limitless possibilities.
01 Clarity
Organizes and categorizes a brand's offerings for clear understanding.
02 Consistency
Establishes a unified brand voice and visual language for a cohesive experience.
03 Scalability
Enables easy introduction of new products/services, leveraging existing brand equity.
04 Differentiation
Highlights unique value propositions and targets diverse customer segments.
05 Efficiency
Streamlines operations, decision-making, and maximizes brand impact.


Bring your vision to life with KBC!
Here’s what you get!


We're maestros for your business, diving deep to solve problems and deliver outstanding experiences with our expert-driven creative solutions.


With 10+ years of combined experience, our team of branding specialists knows their stuff and will be your ultimate partner.


We're not just another agency; we're your co-creators, inclusively empowering your brand with a proven track record of exceptional outcomes.


Like a Ferrari, your brand deserves to race ahead. We'll accelerate your journey with a clear timeline, defined milestones, and swift adjustments when needed.

Partner for Success

We're here to support your every move, ensuring your brand delivers an outstanding experience to customers while aiming higher every step of the way.

Apps, websites, logos & more.


mobile apps

logos & branding

design systems





pitch decks

slide decks

direct mails




brand guides

social media graphics


trade show banners

email graphics


business cards


blog graphics

digital ads



Power of a full Webflow team at the cost of one employee. Fast turnaround. No contracts or surprises. Cancel anytime.
Brand Identity & Guidelines
Businesses seeking a strong and consistent brand presence.
$14,000.00 CAD per brand
plus HST where applicable
7 days money-back guarantee*

Develop a comprehensive brand identity and guidelines to ensure a cohesive and impactful visual identity.

Distinct Visual Identity:
Create a memorable & recognizable brand playbook
Guidelines for Consistency:
Ensure uniform branding across all platforms.
Professional Impact:
Attract and retain customers with a polished image.
Complete branding package under 6 weeks.
You should provide us with some business insights and vision for brand alignment.
Schedule a call with our experts
Comprehensive Brand Strategy
Businesses aiming to position themselves in the market following its voice
CUSTOM PRICEper project scope
Customized Pricing based on scope and goals

Develop a holistic brand strategy that aligns your business goals with a compelling brand narrative.

Strategic Direction:
Define a clear roadmap for your brand's growth.
Customer Connection:
Craft a brand story that resonates with your audience.
Market Impact:
Stand out in a competitive landscape with a unique identity.
Complete brand strategy within 4 weeks.
Insights into your business mission, values, goals, and target audience.
Schedule a call with our experts

Success Stories

Marwan Younes

CEO at Delta Accounting

I had an amazing experience working with Knowledge Based Consulting who surpassed all my expectations. Their professionalism, attention to detail, and design skills were outstanding. They created a visually appealing and user-friendly website that perfectly captured my vision. They were responsive, communicative, and went the extra mile to ensure every detail was perfect. I highly recommend this developer for their exceptional work. Five stars!

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Samir Olleik

Business owner at Olleik food

Our CDAP Digital Advisor was Sarjun. I'm pleased to recommend him. Thanks to Sarjun's expertise and efficiency, our business's digital transformation progressed smoothly. He helped us identify the proper technology by creating a comprehensive plan based on our needs and business goals. Sarjun's Digital Maturity Assessment helped us make informed, strategic decisions by providing helpful information and showing us where we could grow. He also demonstrated a solid understanding of our vision, mission, and core values in his business story. I highly recommend Sarjun because of his great advising skills in the area of digital use, his strategic mind, and his commitment to driving transformational change.

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Mohamed Alwani

Renfrew Shawarma Restaurant

Just wanted to drop a quick message to say thanks for being an awesome business advisor. Your professionalism and friendly vibe made the whole experience really smooth. With your help, I got that business loan sorted out, and I appreciate how responsive your team was. Will definitely be spreading the word about your work to others who could use some top-notch business advice!

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Iskandar Alex Nasrallah

Accountant at Lekadir LLP | Treasurer | Advisory Board Member

Was able to obtain my CDAP loan within a few weeks. He was professional and detailed with his report. My business has increased since implementing the plan he made me. HIGHLY recommend his services on digital advisory and web design.

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Tarig Abdellatief

Government Grants & Contracts Consultant and Lobbyist

I can confidently say that Sarjun is one of the most competent and knowledgeable digital transformation experts I have met to date. Sarjun has provided our organization with crucial insights when rolling out our CDAP services and digital project consulting services. Not to mention his 100% success track record when it comes to financing our clients with respect to their digital projects. Highly recommend working with Sarjun and his company.

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charbel Bouroufail

CEO at CFT Recycling

Great guy, great service promised and delivered. Highly recommeneded

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Delta Accounting Group


Exceptionally professional and ethical. Looked forward to each and every meeting I had with Sarjun, learned so much about my own business. Gained a-lot of knowledge about the impacts of digitalization. Would definitely recommend!

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Alina Krekhovets

HR tech consultant

Sarjun is a very impressive leader and communicator. He is always keen on new trends technologies and tools and is full of new ways and ideas on how to help his clients and employees. Sarjun is easy to work with, very professional, organized, and open-minded as a person. He is a genuine fan of Agile, Digital transformations, and Tech, which gives him a great competitive advantage in servicing his clients. I'd strongly recommend him to any clients and especially employees.

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Elie Nesrallah

Sales Representative at Re/Max Core Realty Inc

Sarjun Gharib and his wonderful team at Knowledge Based Consulting helped me build and maintain my full digital presence. This included creating my own brand identity & guidelines and a fully customized website with SEO optimization. Working with Sarjun and his team added value because they analyzed and properly planned my product with several different types of expertise from their design table. They used methods to do needs analysis assessments and made products based on the needs they found that fit the current market. Working with a digital transformation consulting team helped me build an online business that runs like a well-oiled machine and will my business make its transition to digital. I'm thrilled to keep working with KBC to improve my digital footprint and make my current systems easier for communication between my clients and my team. Would highly recommend KBC if you and your company want to transition to digital.

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Mikael França

Webflow Expert | UX Designer @ Tangível

Sarjun is an inspiring leader and an excellent communicator. He has a drive to achieve excellent results and an excellent ability to guide a team to overcome difficulties.He is a great professional and a great friend to his teammates.His skills with digital transformation, agile methodologies, and following technological trends make him stand out as a professional out of the curve.

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Keshav Sharma

Digital Analytics & Marketing Optimization at Plogg Solutions

I worked with Sarjun, and was blown away by their digital transformation and technology solutions knowledge. This leader inspires change and innovation in every initiative. Their dedication to the Canada Digital Adoption Program has yielded many successes, proving their awareness of the Canadian market's demands and challenges. Sarjun also brings a lot of knowledge and experience to worldwide clients, producing top-notch solutions. This person excels in creative problem-solving and project management. I highly suggest Sarjun for driving digital transformation and using technology for company success. They are an asset to any team due to their infectious enthusiasm for technology and excellence.

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Paul Dion

Realtor in Ottawa

Sarjun and his team helped me transform my business and helped me go digital! I learned about technology by working with the experts in his team. I highly recommended KBC to solve any business digital problems you may come across! A+++++++

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Parisa Mazarei

Senior Account Executive at Gemtech

I've had the pleasure of working with Sarjun both personally and professionally on two different occasions. Throughout our conversations, I was impressed by how kind and patient he was. Sarjun's knowledge of digital technology was very helpful to me and helped me improve the digital capabilities of my business. I wholeheartedly recommend Sarjun to anyone seeking to enhance their business, and I continue to rely on his services to this day.

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What are brand strategy services?

Brand strategy services encompass a range of strategic activities aimed at developing a strong and distinctive brand identity. These services involve conducting market research, defining target audiences, creating brand positioning, developing brand messaging, designing visual elements like logos and packaging, and devising brand communication strategies. The goal is to establish a clear and cohesive brand image that resonates with consumers, differentiates the brand from competitors, and drives brand loyalty and recognition. Brand strategy services help businesses effectively communicate their value proposition and build a lasting brand presence.

How much do branding services cost?

The cost of branding services varies depending on several factors, such as the scope of work, complexity of the project, size of the company, and reputation of the branding agency. Small businesses can expect to pay a few thousand dollars for basic branding services, while larger corporations might invest tens or hundreds of thousands of dollars for comprehensive brand strategy development and implementation. It's important to consider branding as an investment in the long-term success and growth of a business, as a well-executed brand strategy can yield substantial returns.

What are the 4 branding strategies?

The four branding strategies are:

1) Differentiation: Highlighting unique qualities to stand out.

2) Cost Leadership: Offering affordability without compromising quality.

3) Focus: Targeting specific niche markets.

4) Brand Extension: Expanding into related or different markets using existing brand reputation.

What services do branding companies offer?

Branding companies offer a wide range of services to assist businesses in developing and implementing effective brand strategies. These services may include brand research and analysis, brand identity development (logo design, color palette, typography), brand messaging and positioning, market segmentation and target audience identification, brand architecture and portfolio management, brand guidelines and visual standards, brand communication and advertising campaigns, brand monitoring and reputation management, and ongoing brand strategy consultation and support. Branding companies provide comprehensive expertise to ensure that a brand's identity, messaging, and communication efforts align with its business objectives.

Why is branding needed in service?

Branding is essential in service industries for several reasons. Firstly, it helps service providers differentiate themselves in a competitive market by creating a unique and memorable brand identity. Secondly, branding establishes credibility and trust, as a strong brand with a positive reputation is more likely to attract and retain customers. Thirdly, branding enhances customer loyalty and advocacy, as a well-defined brand with a consistent experience fosters a strong emotional connection with consumers. Finally, branding provides clarity and consistency in communicating the value and benefits of a service, making it easier for potential customers to understand and choose the service over alternatives. Embracing branding services can significantly contribute to the success and growth of service-oriented businesses.

Still curious?

Get your questions answered here!

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