Y&G - Dx, Product Design & Development

STRATEGY — USER INTERFACE DESIGN — WEB DEVELOPMENT
THE PROBLEM

An Online Presence is a Must-Have.

Y&G is a local family business, with a one-man show, that functioned well offline for over 42 years. Although, was disrupted after COVID-19 crisis due to the lack of an online presence.

Yousef, owner of Y&G, asked our team of experts to help revitalize his business with a complete Digital Transformation.

CLIENT PROFILE

Local family
HVAC business

(Heating, Cooling,
Ventilation, & Refrigeration)

EXPERIENCE

42 Years on
a Market

LOCATION

Ottawa &
Gatineau

Canada

RATE

Member BBB* with an A+ Rating

(*Better Business Bureau)

OUR STRATEGY

A Transformation is no longer an option.

KBC provided the client with a transformation of their entire business model.

Starting from the analysis of current state and developing a transformation roadmap to restructuring the business architecture and creating full digital presence.

See it in action!  →
The Transformation Roadmap included the following steps:

Analysis of “as-is” State & Definition of Goals

Brand Identity / UX Strategy / Website Design

Marketing Strategy

Implementation on an Agile Tool & Change Management

Analysis of “as-is” State & Definition of Goals

Brand Identity / UX Strategy / Website Design

Marketing Strategy

Implementation on an Agile Tool & Change Management

the benefits

Modern Problems Require Digital Solutions

1. Digital agile project management system to track project that previously were not tracked


2. Full digital presence (website, social media) that drives traffic and new leads


3. Reduced the cost per 1 lead due to creation of branding and SEO strategy


4. Reduced the amount of paper used in business operation to 1%


5. Reduced digital divide

PORTFOLIO

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